About Us

Kite Financial Services – a family just like yours.

Our Philosophy

Kite Financial Services is a family business helping your family reach their goals through personalised financial advice.

Our guiding principles in living our mission include:

Family – we are caring people and have strong belief in the family values that have made us the people we are today.

Trust – we aim to build long-term partnerships by being open and honest and always acting with the highest integrity.

Passion – we have a passion about what we do. It gives us great satisfaction seeing our clients meet their short-term and long-term financial goals.

Professional – we are reliable, consistent and maintain high standards of ethical and professional conduct in all dealings.

Excellence – we are accountable in delivering our promises and are committed to ongoing development of our knowledge to help us deliver lasting value to our clients.

Since starting up our family business we have taken pride in seeing our clients prosper in seeking a brighter financial future. We are strong believers in the benefits of setting clear financial goals and developing a plan to achieve them.

Our approach to financial planning is all about helping you and your family achieve the lifestyle that you want, both now and into the future. We take great enjoyment from our clients reaching life milestones. Whether it is starting a new job, buying your dream home, getting married, having children or enjoying the fruits of your hard work in retirement, we are motivated by being able to make a difference to your life.

We have financial goals just like you, so we understand and can relate to the problems and challenges you face in trying to enhance your financial future.

Our goal is to continue to grow our family business through developing ongoing personal relationships. Almost all our business is sourced from referrals from our existing clients and other professionals.

Our Team

Wade Britnell AFP®

Principal & Financial Planner


Wade is a co-founder of Kite Financial Services following an extensive career of over 25 years in the financial services industry.

Wade likes to cut through the jargon and explain complex financial concepts to you in a way that is easy to understand. He also likes to educate along the journey to make you more financially literate.

Wade has been an authorised Financial Planner since 2007, with extensive experience in superannuation, investments, insurance and taxation.

Qualifications & Professional Associations

Wade has a Bachelor of Commerce and Advanced Diploma of Financial Planning, ensuring the professional qualifications necessary to help you.

Wade Britnell has satisfied the education, experience and ethics requirements for admittance to the Financial Planner AFP® membership category of the Financial Advice Association of Australia Limited, and is committed to abide by the FAAA Professional Code, FAAA Constitution and Member Regulation.

Jane Britnell

Office & Relationship Manager


Jane is a co-founder of Kite Financial Services and has over 16 years’ experience in office management and customer services along with a Bachelor of Commerce. Her previous roles have been in human resources and financial planning.

Jane has a warm and friendly personality and enjoys dealing with people in her day-to-day work.

She is also a registered Marriage Celebrant and loves her other job in helping people celebrate special milestones in their life.

Qualifications & Professional Associations

Jane has a Bachelor of Commerce and a Diploma of Marriage Celebrancy.

Our Family

A Bit About Us

We are a close knit family and spend a lot of time together. While we are all busy with our work, study, and sporting commitments, we always make an effort to sit down together at dinner time often discussing the things we are thankful for. One of these is the great support we have from our parents and other family members who are important in our lives.

Our Favourite things to do:

One of our favourite things to do is to head down the highway to Anglesea to spend time at the beach – we love the fresh ocean breeze and taking our mischievous dog Joey for a walk.

Most Weekends are Spent…..

On weekends, you are likely to find us at the local cricket or golf club. We are keen to support the community and are proud of our involvement and sponsorship of local sporting clubs.



Kite Financial Services Pty Ltd is a Corporate Authorised Representative of Personal Financial Services Limited ABN 26 098 725 145, AFSL 234459.


As a self-employed mortgage broker I was looking for income and life insurance and had discussed this with another financial planner and did not proceed as I did not have a clear understanding of the process. I met with Wade on 4 occasions, he was very patient and clear on his explanations, both verbally and written, answered all of my questions very promptly and most importantly as my situation was complicated, he went above my expectations to have my income protection insurance accepted at a level I was pleased with. If you or anyone you know is considering life or income protection insurance, I highly recommend Wade and encourage you to discuss your situation with him.

Point Cook

I recently met with Wade to discuss my insurance needs. I had in my head that I was after Trauma Insurance to ensure I could survive should I experience a Traumatic event/illness.

What I wasn’t aware of was the types of things I needed to think about when determining the level of cover I needed and the many different types of policies out there.

I met with Wade numerous times both at my home and his office and he helped me work through this. He took the time to understand my situation and find the right fit in regards to both level of cover and cost.

The implementation of the cover was seamless thanks to the follow up from Wade and Jane at Kite Financial. I fully trust the work Wade does and feel confident that he will be looking after my financial needs for the long term as my circumstances change.


Last year we sought advice from Wade Britnell of Kite Financial Services in order to prepare for our imminent retirement. His helpful, courteous and well-considered advice with respect to managing two sources of income (full time jobs, and rental properties) and our superannuation, put us at our ease immediately. Wade introduced us to the Transition to Retirement Scheme, something we did not know a lot about. We believe his invaluable guidance and counsel has put us on the best pathway possible to a comfortable retirement. Wade is always there to answer our many questions in simple and clear layman’s language! We are delighted with his service and we have had no hesitation in recommending Kite Financial Services to family and friends.

Chris and John
Perth, Western Australia

I was referred to Wade Britnell by a mutual friend who suggested that I think about a transition to retirement plan. Wade set up a meeting and discussed everything openly with me and sent a report outlining quite clearly what to expect from changing my superannuation over into a pension fund. I was quite nervous about undertaking such a big step but went ahead feeling confident with the recommendations which Wade had given me. Wade has been a wonderful support to all my questions and touches base regularly with me. I would recommend Wade and Kite Financial Services whole heartedly.

Eltham, Victoria

We would highly recommend Kite Financial Services to anyone who wants all the hassle taken out of risk insurance. Whether you know what policies you need, simply don’t understand what you would like to be covered for, or perhaps you’re just too time poor to dedicate the time needed to organise it for yourself, Kite Financial Services truly understand the industry and can guide you through to securing what’s really important.

Matt & Sue
Hoppers Crossing

I met with Wade to setup a transition to retirement strategy that met my ambition to protect my capital and provide an ongoing income stream and most importantly give me peace of mind with my future financial stability. This resulted in a shift from an industry-based super scheme to a retail fund which was in my best interest. The transition is well managed by Wade of Kite Financial Services and he keeps me informed of both progress and issues for resolution. I meet with Wade quarterly since the transition and am impressed with both the level of information provided and the personal interface. His diligence and application with regard to overall management has far exceeded my expectations. I have confidence in recommending Kite Financial Services to colleagues and will continue to do so.

Max & Eileen
Hoppers Crossing

My wife and I recently engaged the services of Wade Britnell of Kite Financial Services to assist us with evaluating our personal insurance needs and could not be happier with the high level of service we received.

Wade took the time to listen to and understand our needs and tailored his advice accordingly. He explained in very clear terms, the reasons behind his recommendations and made sure that we understood and felt comfortable with all aspects of his suggestions.

Wade also went out of his way to ensure that all follow up work was completed by third parties and remained in regular contact with us until all of our policies were satisfactorily in place.

I would not hesitate to recommend the services of Wade Britnell and Kite Financial Services to anyone looking for advice and assistance with any of their financial needs.